A decade into the millennia and we are in the middle of a communications evolution.
The rules of communication and marketing have been turned upside down. The arrival of ubiquitous digital media has seen the rise of the citizen journalist, peer-to-peer marketing and a 24/7 information-sharing cycle. Once trusted tools like advertising and direct mail seem quaintly old-fashioned.
We can communicate directly with our critical constituents like never before -- and we can do it more cheaply, more credibly, and more persuasively.
Today’s businesses and organizations need experts that understand these evolving trends – someone who can navigate a changing landscape and still produce effective marketing communication strategies. And in the current environment, they want this expertise to be flexible, cost-effective, nimble and creative.
Welcome to Chris Perez Consulting.